As the inventor of the winter tyres and most northern tyre manufacturer, Nokyan Tyres is famous for the dedication in producing safe and sustainable tyres for the most demanding conditions.
Together with a team of visual creatives, I was invited to their Test Center aka (White Hell) to document the northern spirit and the products behind the brand. Test driving lesson on an ice track instructed by the formula one legend Mika Häkkinen was just one of many great moments shared with the team.